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Our Team
We crafted a fabulous team of experts, scientists, and cultivators to harness the full potential of knowledge and experience we need to build an empire.
Each staff member of our company  brings not only a deep level of passion, but also a deep professional quality and experience.
Rafena strives to consistently be the leader of our game and to always be on the leading edge of innovation. Together we are expanding our ideology and pledge to serve humanity in the best possible way.

Matan Shamir

Founder & CEO

Matan is a serial entrepreneur with more than 20 years of international operations, sales and business development experience. He possesses a deep understanding of all aspects in the Cannabis & Hemp Extraction, product creation, treatment methods, due to his 7 year volunteering in the Israeli Medical Cannabis patients treatment.

Steven Meuleman

Chief Cultivation Officer

Steven is a talented and passionate Cannabis Master Grower with more than 17 years of experience in cannabis cultivation, extraction and plant botany within the agricultural industry. He has worked for several reputable companies in the EU such as Royal Queen, Scaheco , Hempfy and more..

DR.Barry Nadel

 Scientific Adviser

Dr. Barry Nadel received his B.Sc. and M.Schas from the Dept. of Viticulture and Enology at UC Davis. He went on to get a Ph.D. in plant genetics from the Hebrew University, Faculty of Agriculture. Dr. Nadel has been involved in plant tissue culture since 1974.u

Sagi Blumfeld

CMO

Sagi is a dynamic, passionate, data-driven Marketer & e-commerce specialist. He has a vast background in the hi-tech industry working with big organizations. His expertise is building Marketing Strategy, Go-to-market Strategy, defining Customer Journeys, Brand creation, PR & Advertising. Sagi has a deep understanding and experience with the medical and therapeutic aspects of cannabis.

DR.Yoni Yhuda

Pet Scientific consultant

Dr. Yehuda is the head of the School of Animal interventional Therapy -Magid Institute – The Hebrew University of Jerusalem, with a PH.D in Psychology, M.ed in Education, Certified EAGALA with Psychotherapeutic Assistance with Horses. Pet Matching Expert, Specialist with animal therapy Owner of Vet-Technician training, animal imprinting specialist, and animal care handler.

DR.Sharon Regev

Head Veterinarian

Bsc and Msc from the Faculty of veterinary Medicine in
Bucharest Romania. Dr. Regev was responsible for the welfare of all living things in the Tel Aviv Aquarium (Dolpinarium) for 6 years. In the Year 2000 Dr. Sharon opened, his veterinary hospital in Ramat-Gan and in the Year 2017 opened the Cat only Hospital CATVET.

Ana Zaidenwerg

VP Logistics and Operations / Europe

Ana is an adventurous, Originally from Buenos Aires, were she was raised and obtained her BA Degree in Law. She got her first MA in International Law and Relations while living in Barcelona, then moved to Israel for 10 years where she worked for several renowned International Organizations. She is currently based in Madrid, were she obtained her second MA in Logistics & Supply Chain Management.

Matan Shamir

Founder & CEO

Matan is a sharp serial entrepreneur, with over twenty years of International operations, sales and business development experience.

He possesses a deep understanding and specialty in all aspects of software, services, strategy and operations combined with a strong multi-discipline solution and customer oriented mindset.

Matan has a strong and consistent track record of driving sales, revenue, and profitability. He is a “go-getter” and has excellent business and operational skills, managing a team of up to 500 employees, and always pushing forward to the impossible.

DR.Sharon Regev

Head Veterinarian 

Steven Meuleman

 Chief Cultivation Officer

Steven is a talented and passionate Cannabis Master Grower with more than 17 years of experience in cannabis cultivation, extraction and plant botany within the agricultural industry.

He has worked for several reputable companies in the Netherlands such as Royal Queen; this included setting up complete turn-key grow operations for various clients.

Ana Zaidenwerg

VP Logistics and Operations / Europe

Ana is an adventurous, proactive and multicultural person that has lived in different cities around the world searching for opportunities to learn, meet people and 

develop new ideas and experiences. 

With over 15 years of international experience working in Logistics and Operations in the public and private sectors.  

Originally from Buenos Aires, were she was raised and obtained her BA Degree in Law. She got her first MA in International Law and Relations while living in Barcelona, then moved to Israel for 10 years where she worked for several renowned International Organizations. She is currently based in Madrid, were she obtained her second MA in Logistics & Supply Chain Management. 

Dr. Barry Nadel

Genetics Chief Scientist

Dr. Barry Nadel received his B.Sc. and M.Schas from the Dept. of Viticulture and Enology at UC Davis. He went on to get a Ph.D. in plant genetics from the Hebrew University, 

Faculty of Agriculture. Dr. Nadel has been involved in plant tissue culture since 1974. He headed the research and development for Danson Seed Co. for twenty-two years dealing with vegetables and field crops. He was chief scientist for a Israeli Cannabis company for two years improving their agronomic procedures and breeding new varieties. He has written four patents, two books on home wine making and two books on growing organically in greenhouses